Marketing

Most people don’t think writers enjoy working with numbers. But my copy drives tangible results and the proof is in the data. Since I took over the RGG Winback campaign (shown directly below) launch open rates are up 8 – 21% across all audiences. As of May 2021, these promos drove over $2 million increased gross demand and reactivated 30,000+ lapsed buyers.

“Successful marketing drives engagement. My goal is to take the technical stuff – like free shipping campaigns, return policies, etc. – and make it digestible and enticing.”