Campaigns
From conception to kick-off and execution, I bring the story full-circle. Working with eternal clients to create the perfect campaign for their brand is one of my favorite parts of being a writer. I bring a cohesive message to life and drives sales wth everything from social media copy and marketing banners to web copy and blog posts.
Above: Pieces of the WSJwine summer rosé campaign. Working with the brand and a designer, I helped nail down the concept, the messaging, and overall feel of the campaign. I wrote copy for an Instagram story, push, banners, landing pages, a blog post, and wine vouchers. Also featured is a brand affiliate marketing email I wrote for a campaign with Westin, sent to Rue members likely to purchase Westin products.